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Ideas from where the work gets done
Agentic marketing operations, campaign execution, and content supply chain ideas from the Gradial team.
59 articles
New in Gradial: Feedback, Memory, Recommendations, and HubSpot Email Operations
See Gradial's latest product updates for thread feedback, workspace memory, home-page recommendations, and governed HubSpot email drafting.
Gradial Joins the Microsoft for Startups Pegasus Program to Accelerate the Future of Agentic Marketing
Gradial selected for the Microsoft for Startups Pegasus Program as enterprises accelerate the shift to agentic marketing operations.
The Hidden Cost of Waiting for the Perfect AI Strategy
Enterprise AI strategy should keep architecture, data, permissions, and auditability stable while leaving the execution layer flexible enough to evolve.
How Many Deadlines Can One Walk-Off Home Run Actually Create?
One game-night moment can create five deadlines across sponsor, fan, ticketing, social, and venue channels. See how sports marketing teams can reduce the manual work.
New in Gradial: Slack, GEO Sentiment, and User Groups
See Gradial's latest product updates: tracked agent work in Slack, GEO brand sentiment and brand-level tracking, and user groups for faster collaboration.
System of Work vs. Marketing Agents: What Enterprise Teams Need to Ship Work
AI assistants help individuals create. Marketing execution platforms coordinate governed work across systems, teams, and approvals. Here is how enterprise leaders should evaluate the difference.
The AI Paradox in Asset Management: Widespread Adoption, Elusive Returns
Fifty-five percent of asset managers use AI in at least one investment process, yet only 8% report measurable improvement in investment returns.
We Analyzed AI Visibility Across 55 Travel and Hospitality Brands. Here's What We Found.
Gradial analyzed AI visibility across 55 travel and hospitality brands and found a 27.5-point gap between brand mentions and owned-domain citations.
What We Heard (and Shared) at Salesforce Connections 2026
Gradial led two sessions at Salesforce Connections 2026. Here’s what resonated on stage, at the booth, and across the show floor: orchestration, AI search, and systems of work.
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