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Governance

Your standards ship with every asset.

Bring brand standards, regulatory requirements, and approval policies into marketing work. Gradial applies your guidance, checks outputs, and routes work through approval gates, recording what changed and who approved it.

A campaign impact claim corrected against guidelines, with approval and the decision recorded.

Keep the governance with the work.

Every page, campaign update, and content variation carries requirements. Gradial connects the guidance, checks, permissions, and approvals that govern the work, with a record of the decisions behind it.

Your standards guide every task

Give Grady the brand standards, compliance requirements, and workflow instructions your team works by. Apply the right guidance across your organization or to a specific workspace, while your team controls what changes.

Messaging Rules shown alongside an organization-wide skills library.

Maintain a versioned library

Store brand standards, compliance requirements, and workflow instructions in a versioned library.

Apply guidance where it belongs

Apply standards across the organization or to a specific workspace. Specify which agents and integrations each guideline applies to.

Keep standards in your team’s hands

Grady uses the guidance your team has enabled for the task. Your team maintains the standards and controls who can change them.

Faster reviews. Consistent quality.

Surface issues before they slow down approval. Automatically fix flagged issues and rerun checks, making human-in-the-loop reviews even faster.

A QA Agent identifies issues in a website page for review.

Check outputs before human review

Gradial automatically checks outputs against your active brand, editorial, SEO, compliance, accessibility, and functionality rules before human review.

Review clear QA and accessibility reports

QA Reports show what passed, what needs fixing, what requires human judgment, and resolution guidance. Accessibility Reports evaluate against WCAG 2.2 AA.

Keep the final say with your team.

Reviewers discuss changes to a retail campaign page.

Stage work at approval checkpoints

Gradial stages work for review and pauses for human approval at the checkpoints you determine.

Compare, comment, and revise

Compare versions, comment, and request revisions before publication. Grady supports annotated Word docs, PDFs, and even spreadsheets, working seamlessly from the supplied changes.

Keep publishing decisions with your reviewers

Everything stays on brand, because you determine who reviews, who approves, and who can publish live.

Define responsibilities across roles

Define who can manage standards, carry out tasks, and publish artifacts. Organization and workspace roles keep those responsibilities clear.

See what changed and who signed off.

An edit log records change times, users, and successful actions.

Record actions and decisions

Follow the work from change to review and approval. Gradial records agent actions and human decisions, including what changed, which rules applied, who initiated the work, when it happened, and whether it was approved or rejected.

Keep validation history and export records for review

Validation history stays attached to the work. You can export content and change logs for regulatory review, filing support, or sign-off records.

Frequently asked questions

No. QA findings inform review. A passing check does not provide release approval or grant publishing permission. Reports flag failed checks and identify findings that need human verification.

Governance pre-built into your workflow

Bring your standards and approval requirements, and see how Grady connects guidance, quality, permissions, and traceability throughout the work.