Announcement
Will the Real Agent(c)y Please Stand Up?
Announcement
After years running agencies and digital experience teams, I heard the same frustrations from every brand on every platform: the CMS slows everything down, Figma comps take too long to rebuild, “simple” updates get stuck in endless approval loops, and teams drown in tools, time zones, and tickets. Authors were frustrated, designers were defeated, and developers were overloaded. The people weren’t the problem — the system around them was.
It wasn’t built for the pace of modern marketing, and everyone felt it.
When LLMs and agentic architectures emerged, the game changed. For the first time, the execution layer could be reimagined — not with more wrappers or more process, but with agents capable of handling the work behind the work. This is the moment the real agent(c)y stood up.
Gradial Platform Operational BottlenecksStagwell thinks like a challenger. When we started talking, the alignment was immediate. They weren’t rationalizing operational drag, defending legacy delivery models, or waiting for a “market moment” to give them permission to innovate. In an industry obsessed with validation, they had the same energy as a certain Detroit legend who didn’t need a trophy to feel legit.
They lead with strategy, CX, creative, and cultural relevance — and they understand the truth every CMO knows: great ideas die when execution slows. Their willingness to rethink how modern delivery should work, at global scale, made this partnership obvious.
The monoliths defined a chapter — but not the one we’re writing. Their complexity, debt, and delivery constraints weren’t accidents. They were features of an architecture optimized for a different era — one that can’t keep pace with the needs of modern marketing.
Long-term success creates inertia:
Over time, every part of the machine becomes optimized for yesterday. And reconfiguring that machine can take years.
Meanwhile, brands can’t wait for incumbents to evolve — not when expectations are rising, budgets are tightening, and teams are under pressure to deliver now. That’s exactly the gap agentic platforms step in to close.
Humans set the story; agents do the work. Stagwell brings modern creative and CX leadership, brand and experience strategy, cultural insight, and global reach. Gradial brings agentic execution, real-context AI reasoning, automation woven into existing stacks, and a content supply chain that actually accelerates instead of stalling.
Together, we deliver what teams have been asking for: human creativity at the top, agentic execution underneath — finally connected.
When a global agency like Stagwell evolves its delivery model around an agentic platform, it sends a message to the entire industry: this isn’t theoretical, and this isn’t hype. It’s happening now. And when a network of their scale makes the leap, it signals something bigger — the agentic era isn’t coming, it’s already here.
President
