Gradial selected for exclusive program as enterprises accelerate shift to AI-native marketing operations
SEATTLE, July 29, 2026. Gradial, the agentic marketing operations platform for enterprise teams, today announced it has been selected for the Microsoft for Startups Pegasus Program, an invite-only initiative designed to help select startups accelerate growth through Azure technology, enterprise-grade infrastructure, and go-to-market support. The program gives select startups access to Azure's advanced AI models, enterprise-grade security and privacy, and go-to-market support to scale faster and reach more customers.
For enterprise marketing teams, the pressure to move faster has never been greater. Content operations teams are spending up to 80% of their time on manual, repetitive tasks like executing updates, managing quality checks, and pushing campaigns across complex digital estates, rather than doing the creative and strategic work that drives growth. Gradial was built to solve exactly that problem: AI agents that plan, author, optimize, and QA marketing content across CMS platforms like Adobe Experience Manager, Sitecore, Salesforce, and more. The result is measurable throughput at enterprise scale, including an 80%+ reduction in execution time for customers like T-Mobile and Prudential, and the capacity to take on 10x more volume with the same resources.
"Enterprise marketing teams are sitting on enormous potential that's being held back by the manual overhead of content operations," said Anish Chadalavada, Co-Founder and CGO, Gradial. "Microsoft's support through the Pegasus Program gives us the infrastructure, reach, and credibility to bring agentic marketing operations to every enterprise, helping teams stop executing and start leading."
Acceptance into the Pegasus Program accelerates Gradial's ability to bring that impact to more enterprises faster by combining Gradial's proven agentic platform with Azure's AI infrastructure and Microsoft's global enterprise reach.
"We're excited to welcome Gradial to the Microsoft for Startups Pegasus Program. This initiative gives select startups access to Azure's cutting-edge AI models, enterprise-grade security and privacy, and unique go-to-market support to accelerate growth. Through Pegasus, startups can build fast, scale smart, and sell more by tapping into the full power of Azure and the Microsoft ecosystem," said Tom Davis, General Manager, Microsoft for Startups.
With $120 million in total funding and a customer roster that includes some of the world's most recognized brands, Gradial is already delivering compounding results at scale. The platform's agents reduce time-to-market by 80%+, support 10x campaign throughput with existing teams, and automate the complex cross-system workflows that have historically required weeks of coordination to execute. With Microsoft's backing, Gradial is positioned to expand those results across the enterprise market and accelerate the shift to AI-native marketing operations.
