Gradial raises $35M Series B to bring the agentic marketing platform to every enterprise

We've raised $35M in funding led by VMG alongside Madrona and Pruven, bringing our total funding to $55M. Hear from two of our enterprise customers, AWS and T-Mobile, in the video above — and pre-register for Gradial Frontier, the world’s first agentic marketing conference below!

Gradial was founded in 2023, shortly after ChatGPT came out. At the time, content creation was all the rage. But as we talked to customers, what they were really saying was something different. It was the execution and operations that they really struggled with, and marketing teams were the prime example.

We kept hearing the same thing from marketers at enterprises. Agents don't actually do the work. They can't handle my operations, my tools, and my handoffs. They can create content, but if you ask me to build a page in my design system I can actually publish, I still need 10+ people involved and it takes 2+ weeks.

We dug into this “content supply chain” and found that 10 different jobs to be done really wasn’t an exaggeration:

1. Project manager to intake, triage, and route marketing requests
2. Production designer to build Figma comps
3. Front end developer to build components when they don’t exist
4. Copy writer to create on brand content
5. Digital asset manager / creative who can produce or find the correct imagery
6. Content authors to build the page in the CMS
7. QA reviewers to check for accessibility and brand
8. …and several other approvals, workflows, agencies, and third parties

Marketing teams are drowning in backlog while being asked to do more with less, and it was all due to this operations overload.

For Gradial, execution has been the focus since day 1. We have focused on solving for the workflow: all the steps that shouldn't exist but have to, because the current tools and processes fall short. This has served two purposes:

1. Marketers can focus on what marketing is all about: creating amazing experiences for customers.
2. Enterprises using Gradial can quickly be in the 5% of Gen AI success stories, and roll agents out across their organizations.

As we have continued to own the execution layer, we've found more and more customers seeing the adjacent "low hanging fruit" as easier to get with Gradial. Content creation, translation, experimentation, and QA are all easier when you have agents that understand workflow.

Customers increasingly see Gradial as their agentic marketing platform. A place where they can orchestrate a team of agents to do marketing at the speed of thought while launching more campaigns and delivering better experiences to their customers. Gradial’s agentic marketing platform delivers 4 outcomes in parallel:

1. Speed. Gradial agents reduce execution time by 80%+.
2. Throughput. Customers using Gradial can launch more campaigns than before, with the same resources and tooling.
3. Intelligence. As Gradial agents automate content supply chain and get performance data, they can simulate customer journeys to recommend and action changes to the website.
4. Quality. There’s a misconception that AI can introduce risk, but we find the opposite. With AI for centralized governance, brands can get to 100% quality on brand, design, accessibility.

We’re working with the biggest brands and marketing teams in the world, streamlining AWS’ redesign and migration of thousands of pages across different content systems, helping T-Mobile get to market faster, and enabling Prudential to leverage Gradial as a digital co-worker to drive personalization at scale.

• We're continuing to build the most innovative AI team in the world here in Seattle. Engineering, product, sales, marketing, and operations
• Investing in delivering the best agentic platform by going beyond the workflow to start powering recommendations that Gradial can action instantly
• Hosting the first Gradial Agentic Marketing conference in Spring 2026! The legacy model of SaaS is broken. At the world’s first agentic marketing conference, we’ll bring together the people defining the agentic era and get hands on with design thinking workshops and adoption plans that puts humans in the center of how we work with AI. Pre-register form is above!

The shift to agentic marketing is all about workflow, and that's where Gradial agents live. If you are excited about transforming marketing with agents, or building the future with us, please reach out! We're hiring fast and growing even faster. Thank you to everyone who made this possible:

• Our customers. The ones named above and the many others who aren’t. All of them have leaned into the agentic shift and been incredible partners for us
• The entire Gradial team. We have built one of the best, fastest moving teams in the world, to make this kind of progress possible.
• Our investors. VMG, Madrona, Pruven, and all the others who have believed in the vision from the early days.
• Our partners. The countless partners who have driven our integrations, certifications, and adoption off the charts.

Anish, Anup, Deip, Doug, and the entire Gradial team