We've raised $35M in funding led by VMG alongside Madrona and Pruven, bringing our total funding to $55M. Hear from two of our enterprise customers, AWS and T-Mobile, in the video above — and pre-register for Gradial Frontier, the world’s first agentic marketing conference below!
Announcement
Gradial was founded in 2023, shortly after ChatGPT came out. At the time, content creation was all the rage. But as we talked to customers, what they were really saying was something different. It was the execution and operations that they really struggled with, and marketing teams were the prime example.
We kept hearing the same thing from marketers at enterprises. Agents don't actually do the work. They can't handle my operations, my tools, and my handoffs. They can create content, but if you ask me to build a page in my design system I can actually publish, I still need 10+ people involved and it takes 2+ weeks.
We dug into this “content supply chain” and found that 10 different jobs to be done really wasn’t an exaggeration:
Marketing teams are drowning in backlog while being asked to do more with less, and it was all due to this operations overload.
For Gradial, execution has been the focus since day 1. We have focused on solving for the workflow: all the steps that shouldn't exist but have to, because the current tools and processes fall short. This has served two purposes:
As we have continued to own the execution layer, we've found more and more customers seeing the adjacent "low hanging fruit" as easier to get with Gradial. Content creation, translation, experimentation, and QA are all easier when you have agents that understand workflow.
Customers increasingly see Gradial as their agentic marketing platform. A place where they can orchestrate a team of agents to do marketing at the speed of thought while launching more campaigns and delivering better experiences to their customers. Gradial’s agentic marketing platform delivers 4 outcomes in parallel:
We’re working with the biggest brands and marketing teams in the world, streamlining AWS’ redesign and migration of thousands of pages across different content systems, helping T-Mobile get to market faster, and enabling Prudential to leverage Gradial as a digital co-worker to drive personalization at scale.
The shift to agentic marketing is all about workflow, and that's where Gradial agents live. If you are excited about transforming marketing with agents, or building the future with us, please reach out! We're hiring fast and growing even faster. Thank you to everyone who made this possible:
