One simple ask creates the insights, visualizations, and intake forms you need

A CMO and an email team can look at the same campaign and need different answers. A creative team needs an intake experience that captures the right context. A reviewer needs to compare campaign creative without opening each version separately.

In today’s world, getting these solutions and insights can require engineering or data science resources, knowledge of SQL, or trying to make a traditional dashboard’s inflexible parameters fit your needs. This keeps marketers from getting what they need in a timeframe that helps them get the work done.

Now, you can simply ask Grady, and it will create the dashboard, visualization, or intake form, or surface insights in the form you need. Then you can refine what it creates through further conversation with Grady. And Gradial can take the recommendations and insights and turn them into tasks, so you can take action. You don’t get more work. You get the right ways to get work done.

“I’m a marketer, not a developer. If an idea needed a developer, a designer, and a few other teams to pull off, it stayed an idea. With Gradial, the second I get an idea, I can have a working version of it in minutes, and my time is now spent shaping, refining, and perfecting it, not figuring out how to build it.”

Kevin Grover, Senior Analyst, Digital Business Systems, Accenture

A campaign manager needs a dashboard to understand how a campaign is performing. With one ask to Grady, the manager gets a dashboard shaped around the questions they need to answer. Gradial uses the connected systems, available data, and business context to bring relevant information into the dashboard, and the manager can refine it through ongoing conversation.

From that starting point, the campaign manager asks Grady to tailor the dashboard for the email team, so they can explore their relevant metrics and outcomes in greater depth. The manager also asks for a dashboard tailored to the CMO, focused on ROI and pipeline.

As questions change, the manager can ask Grady to reshape the dashboard rather than commission another fixed report. The experience can be tailored and customized around the people using it and the decisions they need to make.

“People learn differently, so I’m using Gradial to build more personalization into the tools I make. If someone looking at it needs a chart instead of a paragraph, or an infographic instead of an article, they don’t have to come back to me. They can just ask it to reshape on the spot, until it clicks for them.”

Kevin Grover, Senior Analyst, Digital Business Systems, Accenture

A creative brief spread across emails, Slack messages, text messages, and spreadsheets leaves the team piecing together what the requester needs before it can begin. A clear intake form that captures the right inputs and context for the required work solves this.

Because Grady is connected to your systems and business context, a simple ask creates a useful intake form that captures the information your team needs. Refine it through conversation as the team’s requirements change. Gradial can turn the submitted information into tasks, so your team can take action on the request instead of simply collecting it.

The value is a clearer starting point for the people doing the work, with the request connected to what happens next. The available connections, permissions, and applicable approvals still bound execution.

Reviewing versions across hundreds of creatives can be painful. When versions, references, and feedback sit apart, reviewers have to assemble the comparison before they can assess the work. Switching back and forth between different views or windows makes it easy to miss a critical detail.

Grady can create a side-by-side review of your creative variants and versions so you can quickly compare them. Grady can also check key components against your brand guidelines, such as whether the old font in creative V1 has been updated to match the new guidelines in creative V3.

You can create these experiences for a single use or for ongoing work. Ask Grady for a review of web pages for a site migration, or a dashboard your team returns to regularly.

These Dynamic Artifacts become even more powerful when Gradial surfaces insights and recommendations in them and creates tasks to act on what matters. Better insights and visualizations do not have to mean more work for you. Grady helps execute the follow-up work, so you can move from understanding what needs attention to getting it done.

These use cases are just a handful of examples of what Grady could create for you. Bring your own use cases, especially the work where you’ve felt blocked or constrained.

Start with a question your current dashboard cannot answer, an intake form that needs to fit your team, or a campaign comparison you want to review together. Try asking Grady for it, then refine the created output through conversation.

So, what will you ask Grady to help with?