Intake is only the beginning
A complete web request can still sit in a queue because the page has to be mapped, assembled, checked, reviewed, and tracked by hand.
The ticket is not the work
The source material gets scattered
Request context, approved copy, attachments, acceptance criteria, and CMS decisions often split across the ticket and follow-up conversations.
Structured work stays manual
A repeatable page build still waits for scarce authoring time even when the template and requirements are already known.
Jira falls behind the work
Requesters chase links and status because the ticket stops reflecting what happened once production begins.
One governed path from request to review
Gradial carries the request from Jira into the connected CMS, keeps quality and approval inside the workflow, and updates the ticket as the work advances.
1. Start from an executable ticket
Gradial turns the request, approved sources, and acceptance criteria associated with the ticket into a bounded execution plan. Missing requirements are flagged for a human decision before authoring begins.
2. Map the request to approved structure
The request is mapped to the supported template, components, fields, metadata, and assets in the destination CMS.
3. Build where the page belongs
Gradial creates the structured draft in the connected CMS rather than returning copy that someone still has to assemble by hand.
4. Check the requested outcome
The complete draft is checked against the ticket requirements, page standards, and visible rendered result. Exceptions stay visible for review.
5. Pause for human approval
The requester or designated editor reviews the draft. Publication remains a separate action and does not happen without the required approval.
6. Write progress back to Jira
Where configured, Gradial keeps Jira current as the work moves through execution and review, so the ticket remains connected to the outcome.
At Avalara, the Jira queue became an execution path
Avalara uses Gradial in Jira to turn repeatable requests into governed CMS pages, with approvals and writeback built in.
- About 4.5 days from Jira ticket to live page before Gradial, with a seven-day service-level ceiling.
- A 4.5x faster path from request to publish-ready page, with the team targeting completion in under one day.
- Thirty marketers gain publishing leverage through the same governed workflow.
Measure the workflow before expanding it
35% faster ticket cycles
Ticket cycle times dropped by about 35% once agents began running change tickets directly in the CMS and authors remained responsible for validation and publishing.
91.4% acceptance test pass rate
The university recorded a 91.4% acceptance test pass rate across 29 real-world use cases, six testers, and 105 executions.
Governance stayed attached
Accessibility, brand, and quality checks ran on every change with an audit trail, so faster execution did not remove governance.
Built for teams that already run the work through Jira
Use this workflow when the intake process is useful, but the operational queue after intake is slowing down repeatable web work.
Web operations teams
Turn well-scoped tickets into governed CMS drafts without adding another manual authoring queue.
Marketing teams
Keep the existing request process while reducing the gap between approved direction and a reviewable page.
Martech leaders
Connect the ticketing and CMS systems already in place rather than replacing either one with another standalone assistant.
Connect Jira to the CMS systems already running the site
Gradial connects Jira intake to governed authoring in supported enterprise content management systems. The exact workflow is configured around your templates, permissions, approval policy, and release process.
AEM Sites & Assets
System of record
Bynder
Creative
Contentful
System of record
Drupal
System of record
Figma
Creative
Adobe AEP
Data & Brand
Jira
Ticketing
Marketo
System of record
SFMC
System of record
Sharepoint
Creative
Sitecore
System of record
Snowflake
Data & Brand
Wrike
Ticketing
Word
Creative
Workfront
Ticketing
Other agents/MCPs
System of record
Keep the intake process. Change what happens next.
Does this replace Jira?
No. Jira remains the place where the request begins and stays visible. Gradial executes the operational work the ticket describes and keeps the workflow connected to review.
What if the ticket is incomplete?
Missing or conflicting requirements are surfaced before the CMS build moves forward. The workflow does not silently invent consequential product facts, proof, page structure, or approval decisions.
Who decides what publishes?
Publication authority stays separate from draft authoring. Your designated reviewer approves the rendered draft, and the page follows the release controls configured for the destination CMS.
How should we evaluate the workflow?
Start with ticket cycle time, first-pass acceptance, rework, review time, and verified output. A public research university used 29 real-world use cases and 105 executions to validate its rollout.
Get updates from where the work gets done
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