The brief loses context
Teams repeatedly translate audience, message, channel, timing, and approval decisions as work moves from one system to the next.
Integrated Campaign Orchestration
Move the campaign from approved idea to live execution
Gradial turns an approved campaign direction into coordinated execution across content, channels, systems, agents, and people. Every handoff carries the brief, standards, approvals, and definition of done forward.
Campaigns stall between the systems that hold the work
The strategy may be approved, but execution still has to cross briefs, tickets, assets, pages, emails, reviews, and launch controls.
Every channel creates a queue
Web, email, creative, operations, and analytics teams each manage their own production steps and dependencies.
Status replaces execution
People spend time chasing updates, reconciling versions, and rebuilding the plan instead of moving the campaign forward.
Carry one campaign through a governed execution workflow
1. Structure the campaign direction
Turn the brief into clear deliverables, owners, dependencies, source material, review points, and launch criteria.
2. Route work to the right systems
Send page, email, asset, ticket, audience, and measurement work to the connected tools where each output belongs.
3. Execute channel production
Build approved content and creative into reviewable destination-system drafts without dropping the campaign context at each handoff.
4. Govern every transition
Apply brand, accessibility, compliance, and workflow requirements before work advances, with human approval where judgment is required.
5. Verify launch readiness and continue the loop
Review the complete experience, resolve blockers, record decisions, and carry performance signals into the next approved iteration.
Keep people on decisions while Gradial handles the operational path
One source of campaign context
Keep the brief, approved messaging, audience decisions, assets, requirements, and evidence attached to the work.
AI-executed and human-reviewed steps
Assign repeatable production to agents and preserve human review for creative, legal, compliance, budget, and launch decisions.
Execution in destination systems
Create and update work inside the CMS, DAM, marketing automation, ticketing, analytics, and collaboration platforms already in place.
Traceable approvals and outcomes
Record what changed, who approved it, what remains blocked, and what is ready for the next step.
Connect the campaign across your existing stack
Gradial connects campaign inputs, production systems, approval workflows, and performance signals so execution can move without another coordination layer.
AEM Sites & Assets
CMS and DAM
Figma
Design
HubSpot
Marketing automation
Marketo
Marketing automation
Salesforce Marketing Cloud
Marketing automation
Jira
Workflow
SharePoint
Source content
Google Analytics
Analytics
Frequently asked questions
No. Gradial connects the systems your team already uses and executes work across them. The CMS, DAM, marketing automation, ticketing, analytics, and collaboration platforms remain the systems where the work lives.
