Versioning multiplies
One approved concept becomes a growing set of channel formats, placements, and market versions.
The creative idea is not the bottleneck
Enterprise teams rarely stop at one approved asset. Each campaign still needs channel formats, market versions, quality checks, and approval, often across systems that were not built to move together.
Review moves downstream
Generation without governance creates more work for brand, legal, and creative reviewers downstream.
Localization fragments
Speech, visible text, layout, and approval often move through separate vendors, tools, and queues.
Move from approved direction to reviewed output
Gradial brings production, adaptation, localization, review, and approval into one operating path while people retain control of concept, craft, market context, and publication.
Set the direction
Start from an approved concept, source asset, brief, or prompt, plus the target channels and markets.
Produce the variants
Generate or adapt the required creative according to the workflow configured for your team.
Prepare localized versions
Prepare translated speech and visible content using approved terminology and market review requirements.
Run configured checks
Apply relevant brand, policy, accessibility, and quality review steps where supported.
Approve the work
Named reviewers evaluate the outputs and decide what moves forward before publication.
Generate, adapt, and localize in one governed workflow
The early-access workflow is designed to connect the creative work a campaign requires without turning each format or market into a separate production project.
Creative generation
Use approved direction as the starting point for campaign imagery or video within a governed workflow.
Channel adaptation
Prepare approved creative for the formats and placements defined in the channel plan.
Video localization
Prepare translated speech and visible content for selected markets, with the supported workflow confirmed during evaluation.
Quality and approval
Route outputs through configured review checkpoints and human sign-off before publication.
Humans keep the creative call
Concept, craft, market judgment, brand decisions, and publication stay with your team. Gradial focuses on the operational execution and coordination required to produce governed variants.
People set the standard
Your team defines the campaign concept, quality bar, brand expression, and market context.
Agents handle operations
Gradial handles configured production and coordination steps across formats and markets.
Approvers decide what moves
Named reviewers decide what is approved and what may continue toward publication.
Governance is part of the workflow
Gradial can apply configured checks and route work through review steps. Your named reviewers make the approval decision.
Configure the review path
Combine agent-executed and human-reviewed steps in the same workflow.
Keep approval connected
Keep checkpoints and named approvers attached to the work as it moves.
Maintain an audit trail
Record actions, changes, reviews, and approvals for a traceable operating history.
Connect creative production to the systems already running the work
Gradial connects work across content, asset, design, ticketing, email, and collaboration systems. Availability depends on your configured environment and the early-access workflow.
AEM Sites & Assets
System of record
Sitecore
System of record
Bynder
Creative
Figma
Creative
Jira
Ticketing
Marketo
System of record
SFMC
System of record
Sharepoint
Creative
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