Enterprise commerce execution across the systems you already use

Gradial is the additive marketing operations system of work for enterprise commerce. It gives agents the context, controls, and system access to move approved product content and assets through PIM, DAM, CMS, storefront, workflow, localization, QA, approvals, and publishing.

Gradial workflow showing an approved asset pack connected to product page, blog post, and customer email tasks with assigned reviewers.

The commerce stack stores the truth. The work still has to move.

Commerce teams already have systems for product data, assets, storefronts, and work tracking. The operational gap is getting an approved change across all of them without losing context, governance, or release control.

Product data starts the work

Keep the PIM or PXM as the source of truth for names, descriptions, specifications, dimensions, and attributes. Gradial uses that governed input to coordinate the work around it.

Assets must match the product and market

Find and prepare approved images, video, documents, metadata, and alt text in the DAM, then keep each asset tied to the correct product experience.

Pages and storefronts need production-ready updates

Create or update product detail pages and other commerce experiences in the CMS or storefront using supported content models and components.

Workflow systems track the request

Keep intake, ownership, status, deadlines, and approvals in the systems teams already use. Gradial performs the repeatable execution and returns evidence.

One governed path from product truth to live experience

Gradial keeps source inputs, execution steps, checks, and human decisions connected as commerce work crosses systems and teams.

Read governed product inputs

Start from approved product data, source copy, market requirements, and the destination content model.

Prepare content and assets

Adapt approved content, select the right assets, apply metadata, and assemble the experience for its target channel or market.

Build in the destination system

Create or update supported pages and content in the CMS or storefront instead of stopping at a recommendation or draft.

Localize inside the workflow

Carry product facts, terminology, assets, and market requirements into each locale while preserving the approved source.

Run QA before review

Check content, links, metadata, assets, structure, brand guidance, and other approved requirements while the work is still repairable.

Route approvals and publishing decisions

Give accountable reviewers the change, evidence, preview, and exceptions they need. People retain approval and release authority.

Add execution without replacing the commerce stack

PIM and PXM remain product-data infrastructure

Gradial does not replace the repository that governs product information. It executes the cross-system work triggered by that information.

DAM and CMS remain destination systems

Gradial performs supported asset and page work in the systems where approved content belongs.

Work management remains the control plane for people

Requests, owners, reviews, and decisions can stay in familiar workflow systems while agents complete the repeatable tasks they represent.

Humans stay on judgment and exceptions

Teams define the standards, approve material decisions, resolve exceptions, and control what goes live.

Gradial platform with reusable Skills and governed Workflows

Built for the work between systems

Gradial combines reusable business context, workflow orchestration, native execution, governance, and visible proof. That lets commerce teams coordinate product, asset, page, localization, review, and launch work as one operating path.

Preserve product, brand, market, content-model, and governance context.
Execute supported work across CMS, DAM, workflow, and other connected systems.
Keep previews, checks, exceptions, approvals, and completion evidence with the work.

Commerce promotions workflow from offer intake through assets, pages, QA, approval, scheduling, and publishing.

Launch offers across every required experience

Turn an approved offer into coordinated page, asset, channel, market, approval, QA, scheduling, and publishing work without replacing the commerce stack.

Coordinate promotional updates across commerce pages and content modules.
Keep approved assets, market versions, QA, and review connected.
Schedule authorized placements and return completion evidence.

Connect commerce execution to the existing stack

Coordinate governed work across content, assets, tickets, creative sources, and destination systems without replacing the tools teams already trust.

AEM Sites & Assets

System of record

Contentful

System of record

Drupal

System of record

Jira

Ticketing

Sharepoint

Creative

Sitecore

System of record

Word

Creative

Workfront

Ticketing

Map one commerce workflow from source to storefront

Bring one recurring product-content request, its source systems, destination, review steps, and definition of done. See how Gradial turns it into governed execution.