Duplicate files hide the approved asset
Multiple versions and naming conventions make it hard to tell what should move and what should stay behind.
Asset migration and DAM cleanup
Move your asset library. Leave the mess behind.
Gradial agents move asset libraries between systems, while finding duplicates, normalizing metadata, and validating every batch before it lands. Your team decides what moves and approves the mappings, while Gradial does the repetitive work in between.
A DAM move should not reproduce years of library debt
Migration exposes the decisions teams have postponed: which files are current, which metadata can be trusted, and which taxonomy the destination should use.
Metadata does not map cleanly
Source tags, titles, folder logic, and custom fields rarely match the destination taxonomy one to one.
Manual validation creates the longest queue
Teams need confidence that files, references, and required metadata arrived correctly before they can sign off.
Move your libraries in governed, reviewable batches
Gradial handles the operational work across inventory, cleanup, transfer, and validation. Your team sets the scope, resolves exceptions, and signs off on each batch before it advances.
Inventory the defined scope
Gradial indexes the in-scope library, groups potential duplicates, and surfaces assets that need a keep, merge, archive, or investigate decision.
Map the destination model
Source tags, titles, folders, and custom fields are mapped to the target taxonomy. Missing or ambiguous values are routed for review instead of silently copied.
Prepare reviewed batches
Approved assets and metadata move in controlled batches so owners can inspect the change set before the next group advances.
Validate the transfer
Gradial checks in-scope files and required metadata against the migration plan, then flags missing, unresolved, or mismatched items for a human decision.
Record decisions and approvals
Task history captures the work performed, exceptions raised, and approvals completed, so teams can review how each batch was handled.
Built for the teams responsible for a library they cannot fully trust
DAM managers
Move from competing naming conventions and unclear versions to a reviewed destination model with explicit cleanup decisions.
Content operations teams
Reduce the manual inventory, field mapping, transfer, and validation work that turns consolidation into a multi-quarter project.
Brand teams
Give marketers a cleaner library where approved assets and useful metadata are easier to find without asking a person every time.
Cleanup work becomes operating capacity
Natixis shows the impact of governed metadata operations at scale. These results support the cleanup work around a migration, not a claim about migration speed.
3x faster bulk tag updates
Natixis reduced bulk tag updates from around ten minutes to roughly three minutes per page.
About 5,000 pages updated annually
The team can maintain metadata across a large digital surface without adding headcount.
Roughly 600 hours removed each year
Low-value operational work moved off the team so marketers could focus on strategy, quality, and speed to market.
Connect migration work to the systems that hold assets and approvals
Gradial works across DAM, content, design, and workflow systems so migration decisions stay connected to the teams and context behind them.
AEM Sites & Assets
System of record
Bynder
System of record
SharePoint
Creative
Figma
Creative
Jira
Ticketing
Workfront
Ticketing
Questions to resolve before the first batch moves
Not if cleanup is included in the migration plan. Gradial can help map source fields, identify gaps and conflicts, and route uncertain values for review before approved metadata moves.