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The system of work for university marketing and web operations

Gradial runs the operational work behind university websites, program launches, accessibility, and AI search visibility, so a central team can keep a sprawling web presence accurate, accessible, and found, without adding headcount.

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From request to live, without the queue

Launch and update program pages instantly

Gradial authors and updates program pages, landing pages, and campaign experiences directly in the CMS your team already runs, so launches move without a production queue.

  • Author program, landing, and offer pages directly into your CMS.
  • Push broad updates across hundreds of department pages at once.
  • Move from approved direction to publish-ready work without ticket churn.

Make every page ready for AI search

Prospective students research schools in ChatGPT, Claude, and Perplexity. Most institutions get mentioned but rarely cited, and aggregators capture the traffic. Gradial finds the gap and executes the fix.

  • Monitor mention and citation rates across the major AI models.
  • Publish structured outcomes, financial aid eligibility, and comparison content that earns citations.
  • Add the JSON-LD and page-health fixes AI crawlers need, at scale.

Meet WCAG 2.1 AA across the whole site

Meeting WCAG 2.1 AA across a sprawling site is a moving target, and manual remediation across thousands of pages doesn't scale. Gradial makes accessibility ongoing execution, not a one-time audit, with checks built into every change.

  • Run accessibility checks and remediation across the page inventory.
  • Build WCAG checks into every automated change, with an audit trail.
  • Fix broken links and flagged issues faster than they accumulate.

Rebrand and replatform without the eighteen-month project

Migrations are the most dreaded project in higher ed web. Gradial moves content, assets, metadata, and redirects, and builds net-new pages from a doc or a Figma file, in a fraction of the time.

  • Migrate content and assets across systems with structure intact.
  • Bulk-update and archive across large content estates in record time.
  • Keep brand, QA, and accessibility consistent through the move.
“We were drowning in change tickets, and GEO and SEO work kept adding more. Gradial cleared the backlog and made accessibility automatic, without adding people.”
Digital Experience leadA large public research university

85%

faster bulk content updates

35%

faster ticket cycle times

91.4%

acceptance test pass rate
Read the story

Gradial agents orchestrate across the systems your campus already runs

From planning inputs to final production, connect the CMS, creative tools, ticketing, and data systems that already run the university.

Gradial

AEM Sites & Assets

System of record

Bynder

Creative

Contentful

System of record

Drupal

System of record

Figma

Creative

Adobe AEP

Data & Brand

Jira

Ticketing

Marketo

System of record

SFMC

System of record

Sharepoint

Creative

Sitecore

System of record

Snowflake

Data & Brand

Wrike

Ticketing

Word

Creative

Workfront

Ticketing

Other agents/MCPs

System of record
Gradial

AEM Sites & Assets

System of record

Bynder

Creative

Contentful

System of record

Drupal

System of record

Figma

Creative

Adobe AEP

Data & Brand

Jira

Ticketing

Marketo

System of record

SFMC

System of record

Sharepoint

Creative

Sitecore

System of record

Snowflake

Data & Brand

Wrike

Ticketing

Word

Creative

Workfront

Ticketing

Other agents/MCPs

System of record

Take control of your university content supply chain

Gradial runs the operational work behind university websites, program launches, accessibility, and AI search visibility so your team can move at scale with speed, quality, and governance built in.

Book a demo