The Foundry by Gradial
The structural shift in marketing is happening now. For enterprise CMOs navigating this transition, solving the operational challenges shouldn't happen in isolation.
We built The Foundry to address this in a private, peer-led working community designed for CMOs to actively build the modern marketing organization. We focus our collaborative efforts on three core imperatives:
• Capital Allocation & ROI: Moving past the industry hype to make high-impact technology investments with clear, measurable business value.
• Operational Integration: Rebuilding fragmented workflows and siloed teams into a unified operating model designed for customer outcomes.
• Organizational Design: Defining the explicit roles, capabilities, and talent structures required to lead a modern marketing team.
Member Engagements & Deliverables:
- A confidential peer group of enterprise marketing leaders managing identical organizational transformations.
- Deployable frameworks for AI governance, investment strategy, and talent development.
- Direct benchmarks and strategic insights from peer enterprise organizations.
- A collaborative role in establishing the playbooks and standards that will guide the industry.
- Quarterly briefing sessions, collaborative labs, and executive podcast features.
Member Engagements & Deliverables:
- A confidential peer group of enterprise marketing leaders managing identical organizational transformations.
- Deployable frameworks for AI governance, investment strategy, and talent development.
- Direct benchmarks and strategic insights from peer enterprise organizations.
- A collaborative role in establishing the playbooks and standards that will guide the industry.
- Quarterly briefing sessions, collaborative labs, and executive podcast features.
