The End of Martech: Marketing's New Operating Model
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Doug Tallmadge
CEO & Co-Founder, Gradial
Scott Brinker
MarTech Analyst & Advisor, chiefmartech
Experience Gradial at Dreamforce 2026
Don't wait in line. Pre-book your demo to see Gradial live, add the End of Martech theater session to your agenda, and connect with Scott Brinker and our founders.
See Gradial Live
Book a live Dreamforce 2026 demo: see Gradial and Salesforce build campaigns fast, scale Agentforce Commerce, and unify brand visibility. Book early for a chance to win.
The End of Martech: Marketing's New Operating Model
Chiefmartec's Scott Brinker mapped Martech to its 15,505-tool peak. Join this theater session Sept. 15, 1:00–1:20 PM, as he and Gradial CEO Doug Tallmadge chart what follows: governed orchestration, leaner stacks, agentic operations.
Connect with Scott Brinker and the Gradial Founders
After his theater session with Gradial CEO Doug Tallmadge, Scott Brinker is keeping the conversation going. Stop by booth 205 on Tuesday, Sept. 15, anytime between 2:00 and 3:30pm to join him and the Gradial founders for an intimate fireside chat on where marketing is headed.
Trusted by the world’s biggest brands to scale campaigns
Leading enterprises rely on Gradial to execute high-volume, high-risk marketing work with speed, precision, and control.
Save the Date: Gradial Speaker Sessions at Dreamforce 2026
Mark your calendar. Gradial leaders and guest speakers are taking the stage at Dreamforce 2026 for four sessions on the operating model, execution systems, and agents reshaping enterprise marketing.
Building an AI-Native Marketing Organization
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Bart Ons
Head of Ecosystems, Gradial
10 Hours to 30 Minutes: Closing the Execution Gap
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Nick Hessler
Head of Product Strategy, Gradial
Frontier Agents: How We Build, Measure, and Ship
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Henry Hopcraft
Head of Product, Gradial
Connor Davis
Engineering Lead, Gradial
Bring your Salesforce customer intelligence to life
Salesforce knows the customer
Data 360 knows who the customer is, what they have done, what they may need next, and which audience should receive the next experience.
Gradial knows your operating context
Gradial applies operating context across asset creation, brand and legal rules, approvals, publishing, downstream updates, and measurement.
Gradial closes the execution loop
Gradial with Agentforce turns customer intelligence into governed marketing work across every audience, channel, and system.
One system of work across Salesforce and the rest of your stack
Orchestrate every channel
Build the journey in Salesforce Marketing Cloud, personalize the experience in connected content systems, and launch across channels from one coordinated workflow.
Govern brand and spend
Keep brand, accessibility, compliance, approvals, and spend visibility inside the workflow so output scales without scaling risk.
Scale agentforce commerce
Connect campaign execution to Agentforce Commerce so customer context can move into relevant, governed product experiences that are ready to convert.
How does Gradial help?
Gradial helps teams move faster, protect quality, and scale output without adding operational drag.
Speed to market
Marketers set the creative direction. Gradial executes the campaign work across systems.
End the AI slop
Brand, accessibility, and compliance checks stay embedded in every workflow.
No more tokenmaxxing
Teams deliver more without adding headcount or uncontrolled model spend.
Experience Gradial live
One journey. Every channel. Zero handoffs.
One connected flow: build the journey in Salesforce Marketing Cloud, personalize in Contentful, launch everywhere. Gradial closes the tickets, passes the QA, ships the campaign.
Execute where you already work
Start from the marketing platform you're already working in, Salesforce, Contentful, Slack, or any other connected tool. Gradial runs your content operations, from brief to launch, without switching tools.
Govern your brand, and your spend.
Gradial builds brand governance and spend visibility into the workflow, so you scale output, not risk.
Your stack is bigger than Salesforce. So is Gradial.
Gradial lives inside Salesforce and integrates into your marketing tech stack, giving you the choice to orchestrate from where you already work or centralize it all in Gradial.
The next era of search starts with migration done right.
Gradial migrates content and campaigns into Marketing Cloud and optimizes content for AI-driven search and Agentforce, so your team isn't stuck doing the moving and tuning by hand.
Content that converts, not just publishes.
Gradial doesn't stop at campaigns. It connects your work to Agentforce Commerce, so content doesn't just launch, it converts.
Built for every team behind the experience
See what connected execution changes for every team responsible for getting enterprise marketing out the door.
Ship the campaign you imagined.
Build the journey in Salesforce Marketing Cloud, personalize the experience in Contentful, and launch across channels, all from one connected workflow. Gradial handles the operational execution, so marketers can stay focused on audience strategy, creative direction, and performance.
Run one workflow across the stack.
Turn briefs into coordinated work across Marketing Cloud, Data Cloud, Agentforce Commerce, Contentful, Slack, and the systems your teams already use. Gradial manages handoffs, versions, approvals, QA, and publishing so operations teams can increase throughput without increasing process.
Make the stack work as one.
Connect Salesforce clouds and non-Salesforce platforms through one governed orchestration layer. Gradial works with your existing systems of record, access controls, and operating model, giving IT and platform teams more value from the stack without forcing another rip-and-replace program.
Move faster with guardrails built in.
Apply brand, accessibility, legal, and policy checks while work is being created, not after it reaches the final review queue. Gradial keeps rules, approvals, and validation history attached to execution so teams can ship confidently without trading control for speed.
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