Cannes Lions · June 22–26, 2026
Cannes Lions 2026: conversations about the next marketing operating model
Gradial joined creators and enterprise marketing leaders at Creator Beach and The Oasis for practical conversations about agentic execution and the infrastructure behind it.
Creator Beach brought AI-native teams together
Creator Beach created space for storytellers, creatives, and marketers to compare how AI is changing the work, with hands-on demonstrations and practical conversations throughout the week.
The Oasis made room for candid executive conversations
At Coco Loco, enterprise CMOs and marketing leaders discussed what it takes to build an AI-native marketing team while keeping craft, governance, and execution connected.
Agentic content infrastructure at The Oasis
Gradial co-founder and CEO Doug Tallmadge discussed the execution layer that connects enterprise context, governance, and agents across the marketing stack.
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