Meet Gradial at Cannes Lions

Join us for executive conversations on the next operating model for modern marketing. Book time with us at Creator Beach, The Oasis at Coco Loco, or catch Doug’s session.

Vercel Creator Beach Cannes activation artwork

Pull up a chair (and your laptop) on Creator Beach

A first-of-its-kind activation for storytellers, creatives, and marketers curious about what AI can really do for their work. Meet AI-native teams building at the frontier, plus a week of hands-on demos, real conversations, and the occasional cool treat. Co-hosted with OpenAI, Vercel, Clay, and ElevenLabs.

Updated The Oasis at Coco Loco Cannes activation artwork

Your escape from festival week

A two-day, invitation-only lounge where enterprise CMOs and marketing leaders gather at Coco Loco, steps from La Croisette, to talk candidly about building the AI-native marketing team. Air conditioning, tropical food and drinks on us, Wi‑Fi, and space to take your meetings or just breathe. Co-hosted with Fermàt, VMG, and Auxia.

Cannes Lions The Oasis Doug speaking session artwork

Doug’s speaking session at The Oasis

Grab a drink, enjoy some air conditioning, and pull up a chair. Gradial co-founder and CEO Doug Tallmadge takes the mic at The Oasis for a conversation about agentic content infrastructure: the execution layer that works across the tools in your stack. The shift underway in every marketing org is moving from operating the tools to directing the AI, more time for the creative work, less lost to operational bottlenecks.

Let’s talk in Cannes

See how your team can move from AI pilots to campaigns, content, and web that actually ship.