Frontier in the city
A look at the Gradial Frontier presence in New York.
Gradial Frontier · New York
Rewrite the marketing playbook
The infrastructure layer behind agentic enterprise marketing.
The Frontier Experience
The way enterprise marketing teams execute is fundamentally changing
Enterprise marketing has spent the last two decades adding systems faster than it removed coordination overhead, forcing teams to manually orchestrate execution across disconnected workflows and fragmented context. The leaders who came to Gradial Frontier weren’t there to debate whether AI matters. They came because the architecture underneath enterprise marketing is changing, and organizations that get it right regain speed, adaptability, and creative leverage at scale. Marketing leaders from Anthropic, Google, AWS, Intel, Vanguard, Hasbro, Comcast, and more shared what that transition looks like from inside large organizations: where coordination breaks down, how execution changes once agents participate directly in workflows, and why the enterprises moving early are redesigning the operating model underneath marketing itself.
Agentic content infrastructure: The architecture for the next era of marketing
Frontier’s keynote featured Gradial CEO and Co-Founder Doug Tallmadge, introducing Agentic Content Infrastructure as the architectural shift underneath the next era of enterprise marketing: a unified context layer where brand systems, policies, customer state, content, and operational memory become infrastructure instead of disconnected software artifacts. In this model, agents become increasingly interchangeable while context becomes the durable advantage.
Coordination becomes the bottleneck
Our first panel with Anthropic, Google, and Madrona focused on where agentic infrastructure is heading, and the decisions enterprise marketing leaders will need to make as execution, governance, and workflow orchestration become increasingly agent-driven. Featuring Justin Young (Technical Staff – Anthropic) and Evan Hanlon (GenMedia GTM Leader – Google), with Sabrina Albert (Venture Partner – Madrona) moderating.
How leading brands are building the future
Meg Shaughnessy (Director of Intel.com, Growth Strategy & Performance Marketing – Intel) and Stephanie Peters (Head of Experience, Personalization & Gen AI/ML, MarTech – Vanguard) discuss what it takes to operationalize agentic marketing infrastructure inside large enterprises, from sequencing architectural decisions and restructuring workflows to managing governance, adoption, and execution across systems already in motion. Moderated by Doug Tallmadge (CEO and Co-Founder – Gradial).
Humans, agents, and the future of work
As agents begin participating directly in execution, enterprise teams are being forced to rethink roles, oversight, and operational trust. Jessica Murphy (VP, Global Marketing Strategy, Enablement and AI Transformation – Hasbro) and Eph Cruz (Director, GenAI & Creative Technology – Comcast) discuss the organizational realities behind the transition: where teams adapted quickly, where resistance emerged, and what it takes to build operating models that can evolve alongside increasingly autonomous systems. Moderated by Danielle Papes (Head of Brand & Growth Marketing – Gradial).
Beyond the panels
Keynote room
Ideas and examples from the mainstage conversation.
Working sessions
Marketing leaders gathered for practical discussion.
Panel discussion
Leaders sharing perspectives on the next era of marketing.
Reception
Guests connecting after the sessions.
Closing moments
A few final conversations from the event.
