Use approved source material
Start with the material your team already approved, including briefs, copy documents, Word or SharePoint files, and Figma designs.
Carry approved direction through the work between brief and review
Map intent to the content model
Gradial resolves the page family, then maps headings, body copy, calls to action, proof, metadata, and assets to supported fields and components.
Assemble in the destination CMS
Gradial creates the structured draft in the connected CMS with the approved template, component policy, content model, and asset references intact.
Verify what reviewers will see
The workflow checks the stored change and the rendered experience, surfaces unresolved decisions, and prepares the page for accountable human review.
Keep governance attached to page assembly
A generated draft is only an input. Governed authoring carries approved material into the destination system with the controls, evidence, and review needed for a customer-visible page.
Preserve the design system
Reuse supported templates, components, fields, references, and taxonomy instead of inventing off-system layouts.
Carry source evidence forward
Keep product facts, customer proof, source copy, design direction, and review requirements traceable throughout the workflow.
Keep publication a human decision
Separate draft preparation from publication authority, and require the reviewers your organization assigns before release.
Give web and content teams back the time spent rebuilding approved work
This workflow is designed for teams whose strongest ideas and approved copy still stall in the operational path to a reviewable web experience.
Web operations teams
Move approved copy into structured CMS drafts without turning web operations into a retyping function.
Content operations leads
Increase authoring capacity while preserving content models, component policy, metadata standards, and review gates.
Product and regional marketers
Hand off approved direction with its context intact, then review a real page instead of another intermediate document.
AWS reduced page creation from roughly ten hours to about thirty minutes
AWS shows what changes when approved direction can move through page production with fewer manual handoffs.
Before
AWS page creation could take roughly ten hours per page before Gradial.
After
With Gradial agents embedded in the workflow, pages could be completed in about thirty minutes.
Operating impact
The change created a 20x improvement in page creation for complex enterprise content operations.
Questions web teams ask before they hand over a real page
How does this preserve our component governance?
Gradial maps approved content and design direction to the templates, components, fields, and references supported by your content model. If the requested experience cannot be represented safely, the workflow surfaces the decision instead of inventing a component.
What if the brief or Figma file is incomplete?
The workflow uses the source file as approved direction, then resolves its content, structure, and design cues against the destination model. Ambiguity becomes a review decision, not an unsupported guess.
Do we have to replace our CMS?
No. Gradial is designed to execute in connected marketing systems and adapt to the destination content model, workflow, permissions, and environment policy.
Work across the systems already involved in page production
Connect approved source material, design direction, asset operations, ticketing, and CMS execution through one governed workflow.
AEM Sites & Assets
System of record
Contentful
System of record
Drupal
System of record
Sitecore
System of record
Figma
Creative
Sharepoint
Creative
Word
Creative
Bynder
Creative
Jira
Ticketing
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