Insights
What If You Could Skip the Ticket and Just Ship the Work?
Insights
I’ve spent most of my career embedded in enterprise marketing teams, partnering with the biggest names in martech. The platforms we used were ambitious—and genuinely powerful. We were promised personalized experiences at scale, automated content workflows, omnichannel orchestration.
And then came… the tickets.
Jira. ADO. Workfront. Wrike. Whatever your flavor, it all ended the same: A never-ending loop of submitting, assigning, tracking, approving, escalating.
The dream of agile marketing collapsed into a maze of systems and handoffs. Campaign briefs became spreadsheets. Creative direction became backlog. And the one thing we all set out to do—actually deliver marketing—slowed to a crawl.
We’ve surrounded powerful platforms with layers of administrative overhead that promise productivity but deliver red tape. Somewhere along the line, we normalized the idea that everything must be measured, tagged, and ticketed before it can ship. That visibility matters more than velocity. That the process is the product.
With Gradial, execution doesn’t start with a ticket. It starts with a conversation. Instead of logging a request, assigning it out, and waiting for execution, you just start working. Gradial picks up on the ambient context—briefs, docs, Slack threads, even designs—and understands what needs to happen next.
It understands intent, reasons through the request, selects the right components, and assembles the output—automatically. Whether it’s a landing page, campaign update, or variant, Gradial gets it done.
The truth about content managementWhere traditional workflows rely on structure, sequencing, and handoffs, Gradial is designed for flow. It enables teams to move at the speed of intent—not the speed of project management.
No more chasing tickets. No more waiting for someone to pick it up. No more slowing down the work just to prove it's being worked on.
With Gradial, marketers finally get to do what they were hired to do: market, create, build, experiment, and optimize.
Senior Account Executive
